The music world was abuzz when Jay-Z announced TIDAL with music legends such as Daft Punk, Jack White and Beyonce. Three months later they pulled the same trick with the release of Apple’s Beats 1 with Zane Lowe, Ezra Koenig and St Vincent all set to feature regularly, challenging the streaming crown held by Spotify for so long.
But with this streaming revolution, there is controversy over what revenue artists should receive. When Taylor Swift removed her music from Spotify due to the poor royalty pay out, others like Thom Yorke, The Black Keys and Beck all hit back at the streaming giant as well.
They aren’t however the ones losing out; they can afford to have this principle. Smaller artists gain little from Spotify, but can’t afford to take off their albums. Tidal and Beats have boasted better royalties, making them the more appealing choice. But unfortunately both services have much smaller amounts of subscribers compared to Spotify, so profit fairs little better.
Ultimately, there needs to be a change in the way music is viewed. Songs aren’t just for putting on in the background whilst working. It’s been created to be loved and enjoyed by people who appreciate music. Songs have short life-spans and Spotify must work to change this and reward artists when they take off. Whilst Beats and TIDAL have provided some opposition, there are still 60 million Spotify subscribers who have music freely-available to them with little appreciation of it. This is where change needs to happen.